I was just discussing the iTV with someone when it hit me…The iTV has HDMI output which would only make sense if they were going to offer High Def content, right? So when you buy your HD movies from Apple maybe it is great that you don’t have physical media with it. Why you ask! The HD-DVD vs. Blu-ray war is not a problem for you. If you were to run out and buy all HD-DVD or all Blu-ray then you run the same risk that all those people who bought Laser Disks or Beta-Max discovered. One of these HD formats will most likely fail and movies from Apple or other online services may be the only way not to (legally) avoid the risks! Just thinking out loud. Vegas Baby!